The year 1983 made history in the watch industry. It was when the first Swatch watxh, produced by SMH, was launched. At that time, the Japanese companies dominated the market and the traditional Swiss watch industry was in a very serious crisis. The revolutionary Swatch watch, a top quality product with only fifty-one parts and a cheap price, changed the market in favor of the Swiss companies again.
Today, SMH is one of the largest watch manufacturers in the world. There are seventeen brands and companies in the group, including Omega and Tissot. Yet their most popular product is still the Swatch watch, which is famous for being a trendy, fashionable product at a low price - the cheapest models cost less than seventy dollars. The company, whose headquarters are in Biel, Switzerland, is very profitable. It employs more than twenty thousand people and its sales reach 3.5 billion dollars a year.
Mr. Nicolas Hayek is the chairman and co-founder of the group. He is seventy-eight years old and a very active man. He also has an engineering company which develops projects for both the private and public sector. Recently, his company has worked in patnership with Mercedes Benz for the production of Smart, a revolutionary automobile which is now very popular in Europe.
QUESTIONS
1) Onde fica a matriz desta empresa?
2) Quantos funcionários ela tem?
3) Quando o relógio Swatch foi lançado no mercado?
4) Quantas partes tem um relógio da Swatch?
5) Quanto custam os modelos de relógio Swatch mais baratos?
6) Qual é o volume anual de vendas da empresa?
7) Quem é o presidente da empresa?
8) O que é o "Smart"?
Fonte: Around the world - Introdução à Leitura em Língua Inglesa - Jeferson Ferro
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